Attitude Dramatic hair dye

Have fun and Dye With Attitude!
Attitude Dramatic hair dye is for those who aren't afraid to be a bit extra! Dial up the drama with this deep, warm-toned purple. Dramatic is a versatile purple that takes well on a larger range of hair colours, from platinum to light brown, showing more vibrantly on lighter hair and giving a coloured tint to darker bases. For the longevity of the colour however, we always recommend applying it to pre-lightened hair.

• DIY friendly, professional quality
• Hydrating & nourishing
• Semi-permanent
• Vegan

Instructions

• Perform a patch & strand test before colouring, especially with pastels.
• Pre-lighten your hair with Attitude Ghosted to achieve the best results.
• To keep your colour as long as possible, use Holyplex hair care.

Get creative - you can mix Dramatic with the cool-toned Playful (purple)to create the purple ombre of your dreams, or create a beautiful pastel lilac by mixing with Sensitive white mixer!